Plan better videos.
Learn how to deliver exponential brand growth with a leading video marketing expert. Get your brand found and loved today.
Learn how to deliver exponential brand growth with a leading video marketing expert. Get your brand found and loved today.
THE heavyweight course for marketing professionals.
Learn the tried and tested method for planning an effective online video campaign. Perfected by one of Europes leading Video Marketing Consultants.
Insights on how video can increase awareness of your business, drive income, lift brand exposure and create new opportunities.
Practical tips and downloadable tools that you can use today.
What other marketing professionals have said about this course
Really enjoyed this course. The brand I manage already uses video, but now I'm confident that we will get better results. Clear concise presentation and we...
Read MoreReally enjoyed this course. The brand I manage already uses video, but now I'm confident that we will get better results. Clear concise presentation and well worth the time.
Read LessI really enjoyed watching this masterclass & took it as an opportunity to brush up on my video marketing knowledge whilst on lockdown! Jon clearly kn...
Read MoreI really enjoyed watching this masterclass & took it as an opportunity to brush up on my video marketing knowledge whilst on lockdown! Jon clearly knows what he's talking about, with expertise earned from many years in the film making industry & encourages attendees to think deeply about the strategy behind their video campaigns. With plenty of examples of videos done well, Jon examines what makes a successful video campaign and gives us the tools to develop a 'strategy planner' for our own campaigns. This planner is a useful tool to get us asking the right questions as we begin to develop a strategy behind our video content (and he covers every step of the journey, from persona development, to where - and when - videos will be watched.) Good stuff, would definitely watch more courses from Jon :)
Read Less6 sections that give you all the insights you need to build an effective video strategy for your brand. Everything you need to make better videos now.
1:1 Course Introductions
FREE PREVIEW1:2 About your tutor. (01:25)
FREE PREVIEW1:3 Course Outline and a quick win (03.16)
2:1 Section Introductions (00:33)
2:2 When video marketing is done well ... a story of success. ( 01-55)
2:3 What is video marketing? (01:08)
2:4 Introduction to the 5 reasons that video works so well (00:39)
2:5 Why we love to touch and hold our mobile devices (01:53)
2:6 Why moving images attract out attention (00:51)
2:7 Personal self & the Endowment effect (02:44)
2:8 how targeting makes video effective (01:45)
2:9 Emotional stories on mobile devices (03:02)
2:10 Activity 1a and 1B. Look at videos around you online. (01:42)
2: 11 Section 2 Summary (01:03)
3.1 Section Introduction (00:16)
3.2 The shape of the digital sales funnel (03:21)
FREE PREVIEW3: 3 Activity 2. Review your sales funnel (02:13)
4:1 Section Introductions (00:29)
4:2 The Hero Film (01:14)
4:3 The Hub Film (01:25)
4:4 The Help Film (01:34)
4:5 The Go! Film (01:13)
4:6 HHHG Summary (00:24)
4:7 Activity 4. Practice spotting the HHHG model (01:21)
4:8 Activity 5. Map videos across your digital sales funnel using the HHHG model (00:52)
5:1 Section Introductions (00:40)
5 :2 Who you are talking to & their emotional drivers (04:40)
5: 3 Activity 6. Develop your customer's personas (00:51)
5: 4 Activity 7. Emotional drivers for your audiences (01:51)
5: 5 When are you talking to your audience? (03:52)
5: 6 Activity. When are you talking to your audience? (00:59)
5:7 Where are your audiences? / Platform types (05:54)
5:8 Activity 9. Where are your audiences? (01:04)
5:9 What are you saying? The EFG Structure for messaging (05:00)
5:10 Activity 10. Applying the EFG structure to your brand story (03:45)
5:11 Paid, Earned & Owned introduction (03:30)
5.12 Paid activation (05:30)
5.13 Earned activation (02:15)
5.14 Owned (00:25)
5.15 Activity 11. Add activation to your VMS planner (01:07)
6: 1 What you have learned and special offers on more content (03:10)
This course has been designed specifically for marketing and brand professionals with the responsibility for growing brand profile and success.
Marketing Managers & Directors
Content Managers & Directors
Social Media Mangers & Directors
HR and internal comms teams
Sales teams
Brand teams