Powering brand success

THE heavyweight course for marketing professionals.

  • Learn the tried and tested method for planning an effective online video campaign. Perfected by one of Europes leading Video Marketing Consultants.

  • Insights on how video can increase awareness of your business, drive income, lift brand exposure and create new opportunities.

  • Practical tips and downloadable tools that you can use today.

Watch Intro Video

Watch a clip from the course

The course agenda and a quick tip to save your brand money.

The secrets to better campaigns.

  • Perform better

    7 our of 10 marketing professionals believe that their content is not effective. This course gives you the tools and insights you need to be one of the 3 in 10 that succeed.

  • The key to brand growth

    With millions of films uploaded every day you need a smart strategy to stand out. "Video Marketing Strategy" teaches the theory and practical steps you need to attract attention and convert sales.

  • Real world tools

    Download and complete a template planner that guides you through the essential steps in building a powerful video strategy.

REVIEWS

What other marketing professionals have said about this course

5 star rating

Excellent course

suki digby

Really enjoyed this course. The brand I manage already uses video, but now I'm confident that we will get better results. Clear concise presentation and we...

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Really enjoyed this course. The brand I manage already uses video, but now I'm confident that we will get better results. Clear concise presentation and well worth the time.

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5 star rating

Engaging and informative masterclass

Fiona Hughes

I really enjoyed watching this masterclass & took it as an opportunity to brush up on my video marketing knowledge whilst on lockdown! Jon clearly kn...

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I really enjoyed watching this masterclass & took it as an opportunity to brush up on my video marketing knowledge whilst on lockdown! Jon clearly knows what he's talking about, with expertise earned from many years in the film making industry & encourages attendees to think deeply about the strategy behind their video campaigns. With plenty of examples of videos done well, Jon examines what makes a successful video campaign and gives us the tools to develop a 'strategy planner' for our own campaigns. This planner is a useful tool to get us asking the right questions as we begin to develop a strategy behind our video content (and he covers every step of the journey, from persona development, to where - and when - videos will be watched.) Good stuff, would definitely watch more courses from Jon :)

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What's in the course

6 sections that give you all the insights you need to build an effective video strategy for your brand. Everything you need to make better videos now.

  • 1

    Section One: Introductions

  • 2

    Section 2: What is video marketing and why does it work so well.

    • 2:1 Section Introductions (00:33)

    • 2:2 When video marketing is done well ... a story of success. ( 01-55)

    • 2:3 What is video marketing? (01:08)

    • 2:4 Introduction to the 5 reasons that video works so well (00:39)

    • 2:5 Why we love to touch and hold our mobile devices (01:53)

    • 2:6 Why moving images attract out attention (00:51)

    • 2:7 Personal self & the Endowment effect (02:44)

    • 2:8 how targeting makes video effective (01:45)

    • 2:9 Emotional stories on mobile devices (03:02)

    • 2:10 Activity 1a and 1B. Look at videos around you online. (01:42)

    • 2: 11 Section 2 Summary (01:03)
  • 3

    Section 3. How videos works across the sales funnel : a new model.

  • 4

    Section 4: A model to understand and harness different video types (HHHG)

    • 4:1 Section Introductions (00:29)

    • 4:2 The Hero Film (01:14)

    • 4:3 The Hub Film (01:25)

    • 4:4 The Help Film (01:34)

    • 4:5 The Go! Film (01:13)

    • 4:6 HHHG Summary (00:24)

    • 4:7 Activity 4. Practice spotting the HHHG model (01:21)

    • 4:8 Activity 5. Map videos across your digital sales funnel using the HHHG model (00:52)
  • 5

    Section 5. The 5 step plan to a better video strategy.

    • 5:1 Section Introductions (00:40)

    • 5 :2 Who you are talking to & their emotional drivers (04:40)

    • 5: 3 Activity 6. Develop your customer's personas (00:51)

    • 5: 4 Activity 7. Emotional drivers for your audiences (01:51)

    • 5: 5 When are you talking to your audience? (03:52)

    • 5: 6 Activity. When are you talking to your audience? (00:59)

    • 5:7 Where are your audiences? / Platform types (05:54)

    • 5:8 Activity 9. Where are your audiences? (01:04)

    • 5:9 What are you saying? The EFG Structure for messaging (05:00)

    • 5:10 Activity 10. Applying the EFG structure to your brand story (03:45)

    • 5:11 Paid, Earned & Owned introduction (03:30)

    • 5.12 Paid activation (05:30)

    • 5.13 Earned activation (02:15)

    • 5.14 Owned (00:25)

    • 5.15 Activity 11. Add activation to your VMS planner (01:07)
  • 6

    Section 6

    • 6: 1 What you have learned and special offers on more content (03:10)

Who is the course for?

This course has been designed specifically for marketing and brand professionals with the responsibility for growing brand profile and success.

  • Marketing Managers & Directors

  • Content Managers & Directors

  • Social Media Mangers & Directors

  • HR and internal comms teams

  • Sales teams

  • Brand teams